Maternity and Nursing Fashion
for Moms by Moms

Stylish Yet Practical


Maternity Clothes

Expecting a baby is a great experience. Your body is changing while your baby is growing. Our comfortable maternity clothes are designed to support you. Look trendy and stylish at any stage of your pregnancy with quality lasting long after your baby is born.


Nursing Fashion

Breast is best. We show you how it is possible to breastfeed your baby without exposing your upper body and breasts. Feeding wherever your baby feels hungry will now be possible and so easy for you. Discreet or invisible nursing access are a must in our clothes.


Babywearing Jackets

Babywearing is good for you and your baby. Our practical babywearing jackets help you to keep warm and protected when you are out and about with your baby. You’ve got your hands free for siblings, shopping or dog walking. Enjoy feeling your baby so close to you.

I love this coat! It’s made of very high quality, durable material, and I love the sleek style of it. Love this shop, and the customer care is phenomenal. Will be shopping here again!   Karen S., USA

Designed with Love

Viva la Mama founders Katja and Gunda
Viva la Mama founders Katja and Gunda

“Looking good and feeling comfortable when pregnant and breastfeeding is a must for us.”

Don’t you agree that being pregnant is an exciting time? You feel happy, you do worry occasionally, you do think a lot about the time to come, how you will cope, wonder what your baby will look like, how you want to raise her or him.

Don’t you start to think about issues which either haven’t bothered you so far or you didn’t know they existed? Like what does a baby wear, how does breastfeeding work or where to get those lovely jackets from you have seen on Pinterest?

What you are going to wear in the office or to your friends wedding in three months time when you are in your third trimester?

Rest assured, that’s were we started too. And here we are, several children between us later and running Viva la Mama, our answer to many of your questions.

Show your Love

Have fun bringing joy to that special person!
Send your friend or loved-one a Viva la Mama gift voucher so she can buy her favorite items from our ranges.

Average Five Star Rating

Etsy shoppers give Viva la Mama an average 5 star rating

Since Viva la Mama first started selling our trendy maternity and breastfeeding clothes on Etsy we have sold to many thousands of satisfied moms (and dads) around the world. Well over 900 Etsy customers have left us reviews, with an average rating of five stars!